Why we love it
- Our nail polishes show off your creativity, allowing for unique looks every time.
- Each color is inspired by nature's beauty, bringing calm and vitality to your style.
- With safe ingredients, our nail polishes assure health-conscious beauty without compromise.
Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.
Our b.shaye collection by Rugged Beauty is the perfect choice for nail polish lovers seeking mindful, non-toxic, vegan and cruelty-free, clean beauty products. Our formula is 21FREE, which means we are free from 21 harsh chemicals found in many other nail polish brands.
All of our b.shaye nail polish shades are not only neutral enough to look great on everyone, they are long-lasting and fast-drying for a life-proof finish. Pair any b.shaye shade with our Exhale Breathable Top Coat and enjoy up to 7 to 10 days wear!
We take care to use earth friendly, sustainable packaging, too, and focus on limiting plastic and waste as much as possible with our products. We’re also proud to be a member of 1% For The Planet and women-owned!Each b.shaye nail polish shade is free from the following 21 harsh ingredients:
- Animal derivatives
- Toluene
- Benzene
- Xylene
- Formaldehyde releaser
- Formaldehyde resin
- Phthalates
- Cyclic Silicones
- Camphor
- Methyl ethyl ketone (MEK)
- Glycol ethers of Series E
- Hydroquinone (HQ)
- 4-Meethoxyphenol (MEHQ)
- Triphenyl Phosphate (TPP)
- Nonylphenol Ethoxylates
- Tert-Butyl Hydroperoxide
- Chromium Oxide Greens
- Bismuth Oxychloride
- Carcinogenic mutagenic reprotoxic (CMR) substances
- Ethyl Tosylamide
- Synthetic Fragrances
