A healthier home starts here

What you bring into your home shapes your health. 

Every choice adds up — and at Grove, it’s easier than ever to choose better.

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Shop thousands of vetted essentials

Backed by science, research, and physicians

Better for you

Every product meets the most rigorous banned ingredients standard in household essentials

Better for your wallet

Every order earns rewards to spend — and VIPs earn even more

Better for your planet

Every order ships carbon neutral and helps recover ocean-bound plastic

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A blue rectangular logo with the text THE UNPLASTIC SHOP in bold white and light blue letters, followed by a light blue check mark on the right side.

Curated by the producers of The Plastic Detox, now streaming on Netflix

Explore expert-backed upgrades that reduce your family's exposure to plastics and endocrine disrupting chemicals

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What ingredients are hiding in your home?

The air you breathe, the products that go on your skin — the ingredients inside impact what you’re exposed to. Here’s what to watch out for before you start reading ingredient labels.

Formaldehyde-free shampoo & lotion

Preservatives like DMDM hydantoin, quaternium-15, diazolidinyl urea slowly release trace formaldehyde to keep bacteria out of shampoo and lotion. It’s a common trigger for itching, rashes, and eczema. Thankfully, you won’t find that here.

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Cleaner cleaning supplies

Some sprays release VOCs (volatile organic compounds) into the air when you spray and scrub. They’re linked to respiratory irritation and higher asthma risk. Clear the air and opt for one of these cleaners instead.

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The EU banned this in supplements

Titanium dioxide pigment coats tablets and capsules to make them look clean and uniform — but it has no nutritional or therapeutic value. Opt for supplements that leave it out.

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A flat lay of eco-friendly laundry products on a blue background, including wool dryer balls, a wooden brush, spray bottles, absorbent cloths, and a box of color catcher sheets.

Consciously created homecare

Grove Co. is revolutionizing the products you use every day to help make your home — and our planet — healthier. Everything we create is developed with strict ingredient transparency — no parabens, phthalates, chlorine bleach, ammonia, or synthetic dyes.

Plus, with reduced plastic packaging and smart refillable systems, Grove Co. helps you cut back on plastic — and your exposure to chemical additives and microplastics.

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Shop by routine

Start with the swaps you use most

Find essentials for the rooms and routines you already shop for

Cleaning Hand & Dish Laundry Paper & Trash Home & Air Care Household Essentials
✓ FSC-certified bamboo paper

Soft, sturdy, and safe

Unlike most paper products, Grove Co. paper is made from soft, strong FSC® Certified bamboo that’s free of PFAS, BPA, pesticides, and chlorine bleach

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An open Grove cardboard box filled with eco-friendly cleaning and personal care products sits on a green background. An icon of bundled dollar bills with a dollar sign appears in the lower left corner.
Text logo reading Green Rewards in light green, with the s replaced by a dollar sign. A pink rounded rectangle on the right contains the letters VIP in white.

50% off VIP: $14.99 your first year

Get $10 to spend the moment you join — then earn 4% back on every order, free shipping on $29+, and more

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Brands we stand behind

If it doesn’t meet our strict standards, you won’t see it

At-home testing reveals hidden chemical exposure A washing machine filter that minimizes 98% of microplastics at the source Compostable kitchen bags built from plants, not plastic Cleaning formulas with safe, food-grade ingredients Nature's finest ingredients for supplement formulas that work with your body Research-backed supplements that nurture both you and the planet

Wellness works best on autopilot.

When you subscribe to qualified items, not only do you earn 50% more rewards — you’re turning essentials vetted against our 3,000+ banned ingredient standard into a well-established, tested routine.

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Build a longevity stack

Look out for these ingredients when starting a longevity routine: NAD+ for cellular repair, CoQ10 for mitochondrial energy, and Vitamin D3+K2 for bone and immune health.

White bottle labeled Codeage Liposomal NAD+ Ultra, a wellness supplement with resveratrol, quercetin, and methylation factors. Features liposomal delivery for optimal absorption. Contains 90 vegetable capsules. NAD+ A white bottle of NOW CoQ10 100 mg dietary supplement with a purple lid, orange label, and text highlighting Cardiovascular Health, hawthorn berry, and 30 Veg Capsules. The label has non-GMO and vegan icons. CoQ10 Cymbiotika Liposomal Vitamin D3 + K2 + CoQ10 supplement, tangerine flavor, features a powerful blend of CoQ10 and Vitamin K2 to support bone, joint, and immune health. The box showcases the supplement packet alongside fresh orange slices. Vitamin D3 + K2
A container of Trace Minerals Shilajit Gummies stands upright next to its lid on a textured white surface, with two dark brown gummies beside it. The dark blue packaging with orange accents evokes Ayurvedic healing traditions.

Play the long game

Age better with picks that help manage cravings, promote satiety, and support healthy blood sugar levels.

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Healthier choices, made clear

The products you use every day are health decisions — and making better choices should be clear, not complicated. We believe:

Everyday choices can shape long-term health

Small choices add up over time.

Healthier choices should be easy

No decoding labels or second-guessing ingredients.

Science should guide what we bring home

Standards informed by research and physician guidance.

Human and environmental health are connected

What’s better for your health is also better for the planet.