A white, resealable pouch of The Unscented Company Laundry Whitener, featuring black line drawings of clothing. Text highlights it as chlorine-free, color safe, and in a 1 kg (2.2 lb) size with a new formula. A bag of The Unscented Company laundry detergent sits on white clothing in a laundry basket, with simple illustrations of clothing on the packaging. The background is softly blurred. Text on a green background about 3,000 banned ingredients and a higher standard for home products.
A white, resealable pouch of The Unscented Company Laundry Whitener, featuring black line drawings of clothing. Text highlights it as chlorine-free, color safe, and in a 1 kg (2.2 lb) size with a new formula.

The Unscented Company Laundry Whitener + Brightener

35.2 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Works wonders without harsh chemicals, keeping your whites white and colors vibrant.
  • Conscious choice with its vegan, cruelty-free and dye-free formulation.
  • Handles tough stains and grease with powerful, natural ingredients.
Scent: Unscented
Purchase options

Laundry Whitener + Brightener $16.49

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

The future’s brighter when you choose brilliantly! Our Laundry Whitener keeps whites white and colours bright.

The perfect natural alternative to harsh bleach. Plus, its powerful cleaning action can take nasty stains and grease right out. Quite handy right?

Fragrance and dye free, chlorine free and colour safe, never tested on animals, vegan.

Sodium Carbonate, Sodium Percarbonate, Sodium Polyaspartate.

FOR A NICE AND BRIGHT LOAD OF LAUNDRY: Front-loading and top-loading washers: Add directly in the drum with your clothes.

FOR STAIN REMOVAL: Dissolve 4 tbsp (60 mL) in 4 liters of hot water and let soak for 24 hours. Then, wash clothes normally.

Grove Values

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3,000+ BANNED INGREDIENTS

Cleaners that care for your home like you do.

Every cleaning product is screened against strict ingredient and material standards to help you clean more safely and sustainably.

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Nothing harsh, no compromises

No ammonia, chlorine bleach, phthalates, or formaldehyde donors

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Cruelty free

Every cleaning brand we offer is committed to cruelty-free practices

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Less waste, less plastic

Refillable formats and plastic-free tools that help limit microplastic exposure

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Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog

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