A bottle of Seventh Generation Concentrated Laundry Detergent for sensitive skin is white with a green cap, labeled free and clear, suitable for 53 loads. It features enzyme stain removal and is safe for sensitive skin.
The back of a white Seventh Generation Concentrated Laundry Detergent bottle, featuring a green cap and built-in left-side handle, is shown. The label details its fragrance-free formula with symbols to highlight its ease of use for effective cleaning.
A promotional image for Seventh Generations Concentrated Laundry Detergent shows text: BIO-ENZYME POWER - Targets & Lifts Tough Stains. Background features bubbles on fabric, with a USDA Certified Biobased Product seal. Discover the natural efficiency of our enzyme stain remover today!.
A bottle cap against a blue background reads: KEEP YOUR CAP CLEAN. Wash or rinse with Seventh Generation Concentrated Laundry Detergent. Features faucet and washing machine icons, with text below: HAND DRY THOROUGHLY.
A person wipes their face with a pink cloth against a blue sky. Text above reads, Made for sensitive skin, 0% dyes & fragrances, just like Seventh Generations fragrance-free Concentrated Laundry Detergent.
A smiling adult and child embrace under a clear blue sky, featuring the Safer Choice logo: Meets U.S. EPA Safer Product Standards, and safer for your family. Seventh Generations Concentrated Laundry Detergent is highlighted, powering through messes naturally with its enzyme formula.

Seventh Generation Concentrated Laundry Detergent

Seventh Generation - Concentrated Laundry Detergent - Free & Clear

40 oz

Why we love it

  • Eco-friendly and safer option, certified by EPA Safer Choice and USDA Biobased Product.
  • Cruelty-free and ethical, Leaping Bunny certified.
  • Free from harmful additives like dyes, synthetic fragrances, and artificial brighteners.
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Laundry Detergent features a triple-enzyme formula that fights tough stains without the use of synthetic fragrances, dyes, or artificial brighteners. This laundry soap uses enzyme stain removers like Protease and Amylase to tackle all of life’s messes. We like to keep it real when it comes to scents, too. Free & Clear Laundry Detergent is hypoallergenic and fragrance free laundry detergent that is dermatologist tested to be gentle on skin. Fresh Lavender Laundry Detergent is gently scented with 100% essential oils and botanical extracts. Geranium Blossoms and Vanilla Laundry Detergent is gently scented with 100% essential oils and botanical extracts like bergamot, geranium, and vanilla. Our ultra-concentrated laundry soap uses less added water, allowing us to use a smaller bottle to deliver impressive cleaning power – 53 loads in a 40 oz. container. Good things really do come in small packages. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective natural products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make detergents made with natural ingredients. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you’re joining us in nurturing the health of the next seven generations.

Want to make cleaning less of a chore? Explore more Seventh Generation products at Grove Collaborative. Or see what other detergents Grove Collaborative stocks for your laundry room.

A healthier alternative to harsh detergents

This four times–concentrated laundry detergent is gluten- and triclosan-free, Leaping Bunny certified, and easy on sensitive skin. A little goes a long way with this concentrate. Plus, it’s healthy to use around your pets and kiddos.

Grove Values