From lip color to moisturizer, every beauty product is vetted for ingredients and materials that align with our strict standards, so you can feel confident in what goes on your skin.
Running Low
Product Gallery
Rosy & Earnest Eau de Parfum - Be Earnest
1.7 oz
Why we love it
- Rich, alluring scent that boosts confidence and embodies authenticity.
- Mindfully crafted with 100% safe, EWG VERIFIED™ ingredients.
- An ethical choice – it's vegan and cruelty-free.
Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.
Be Earnest perfectly embodies authenticity with a sweet touch of vulnerability. Versatile for both day and night, it is your go-to fragrance when you need a confidence boost to follow your boldest ambitions. An alluring and luminous woody scent that leaves no one indifferent. Dive into the richness of Canadian fir balsam and Virginia cedarwood, beautifully balanced by the crisp, invigorating notes of sparkling rhubarb and apple.
Thanks to the EWG VERIFIED™ mark, you can trust that Be Earnest is made with the safest ingredients. Be Earnest is also vegan and cruelty-free. A unique blend of luxury and safety.
Star Ingredients
100% ingredient transparency and EWG VERIFIED™ for your health, meeting the highest health standards for you and your family. Always formulated without chemicals of concern, including phthalates, parabens, known hormone disruptors, and known carcinogens.
Alcohol denat., fragrance* (perfume), water (aqua). *All fragrance ingredients: ALCOHOL DENAT., WATER, METHYL DIHYDROJASMONATE (24851-98-7), 1,2,3,4,5,6,7,8-OCTAHYDRO-2,3,8,8-TETRAMETHYL-2-NAPHTHYL-ETHANONE (54464-57-2), ETHYLENE BRASSYLATE (105-95-3), TRIETHYL CITRATE (77-93-0), ETHYL LINALOOL (10339-55-6), PHENETHYL ALCOHOL (60-12-8), GAMMA UNDECALACTONE (104-67-6), CYCLAMEN ALDEHYDE (103-95-7), 2-(2,2,7,7-TETRAMETHYL-5-TRICYCLO[6.2.1.01,6]UNDEC- 5-ENYL)PROPAN-1-OL (929625-08-1), OXACYCLOHEPTADEC-10-EN-2-ONE (28645-51-4), 8-ALPHA,12-OXIDO-13,14,15,16-TETRANORLABDANE (6790-58-5), AMYRIS BALSAMIFERA (SANDALWOOD) ESSENTIAL OIL (8015-65-4), CITRUS BERGAMIA (8007-75-8), FORMALDEHYDE CYCLOPDECYL ETHYL ACETAL (58567-11-6), JUNIPERUS VIRGINIANA (VIRGINIA RED CEDAR) OIL (8000-27-9), POGOSTEMON CABLIN (PATCHOULI) LEAF EXTRACT (84238-39-1), ABIES BALSAMEA (BALSAM CANADA) EXTRACT (8024-15-5), 2-(1-(3',3'-DIMETHYL-1'-CYCLOHEXYL)ETHOXY)-2-METHYL PROPYL PROPANOATE (141773-73-1), METHYLCYCLOPENTADECENONE (82356-51-2), 6-ETHYLIDENEOCTAHYDRO-5,8-METHANO-2H-BENZO-1-PYRAN (93939-86-7), TINOGARD TT (6683-19-8), 2,4-DIMETHYL-3-CYCLOHEXENE CARBOXALDEHYDE (68039-49-6), 2-T-BUTYLCYCLOHEXYL ACETATE (88-41-5)
Did you know rubbing or patting a fragrance after spraying can break its molecules, reducing its longevity? Applying fragrance to well-hydrated skin will also ensure that it lasts longer. Spritz and let the scent develop naturally!
Grove Values
Save time with product subscriptions
-
Guaranteed best price
Always get our best price on your essentials for a sustainable home.
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- *Pricing and discounts subject to change.
Save 20%
on subscriptions in
your first order*
Save 5%
in future
orders*
-
Guaranteed best price
Always get our best price on your essentials for a sustainable home.
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- *Pricing and discounts subject to change. Discount codes cannot be stacked with the Subscribe and Save discount.
Save 5%
in future orders*
-
Guaranteed best price
Always get our best price on your essentials for a sustainable home.
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- *Pricing and discounts subject to change.
Save 20%
on subscriptions in
your first order*
-
Guaranteed best price
Always get our best price on your essentials for a sustainable home.
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- *Pricing and discounts subject to change.
Rosy & Earnest Bestsellers
People Also Bought
A HIGHER STANDARD
Beautifully clean makeup and skincare.
No hidden ingredients
Safer, smarter formulas
Less plastic, fewer microplastics
Go Beyond Plastic™ and microplastics.
Plastic products break down into microplastics that can affect human health.
Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.