With plant-derived ingredients, thoughtfully vetted by Grove.

YOUR GUIDE TO HEALTHIER SKIN
Build a clean, 3-step routine.

STEP ONE: PICK THE RIGHT CLEANSER
The most critical step in skincare
Cleansing is the foundation of any skincare routine. Throughout the day, your skin is exposed to dirt, oil, pollutants, and makeup, all of which can clog pores and lead to breakouts or dull skin. A well-formulated cleanser removes impurities without stripping your skin’s natural moisture barrier, ensuring a fresh, balanced complexion.

Choosing the Right Cleanser:
Oil cleansers are your go-to for breaking down stubborn makeup and SPF! however, if you're dealing with excess shine or breakouts, a lightweight gel cleanser with pore-clearing ingredients like salicylic acid can help keep your skin balanced. And for those with dry or sensitive skin, a rich cream cleanser infused with soothing ingredients like chamomile provides the gentle hydration your skin craves.

STEP TWO: PICK THE RIGHT MOISTURIZER
The key to long-lasting hydration
Moisturizing is essential to keep your skin’s barrier strong, plump, and protected. Without proper hydration, skin can become dry, irritated, or overly oily as it tries to compensate for moisture loss.

Hydration for Every Skin Type:
No matter your skin type, the right moisturizer keeps your complexion balanced and healthy.
If you have oily or combination skin, a lightweight formula with ingredients like willow bark and probiotic kombucha can help control excess oil and fight blemish-causing bacteria.
For dry skin, rich creams infused with hyaluronic acid provide deep hydration while softening fine lines. And if your skin is sensitive, a fragrance-free, calming moisturizer with soothing ingredients like calendula and kelp can help reduce inflammation and keep irritation at bay.

STEP THREE: TARGET YOUR CONCERNS
The power of active ingredients
Once your skin is cleansed and hydrated, specialty treatments can help address specific concerns like fine lines, uneven tone, and dullness.

Target common skin concerns:
- For fine lines and sagging, look for peptides in serums, creams, or balms to help stimulate collagen and promote firmer, more youthful skin.
- To even out skin tone, reach for a tonic spray with birch sap or willow bark — natural ingredients known to quickly reduce redness and blotchiness.
- For dullness and dark spots, Vitamin C serums are your go-to. They brighten tired skin and help fade hyperpigmentation over time.
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