Behind the brand with Terra Beauty’s co-founders.

Born from a simple ethos and inspired by a familial connection to the land, Terra Beauty Products (formerly Terra Beauty Bars) is a Latina women-owned, clean beauty brand founded by three sisters and their mother.

Fernanda Gomes de Oliveira, Jasmine Gomes Martins, and Luana Gomes Cunha drew upon their mom Angela Dondoni Gomes’ roots of living on a farm in Brazil, where everything from the earth is utilized, for a more holistic and natural approach to beauty and wellness products.

“We wanted to go back to our roots, to where we came from, for inspiration — to where our mother came from,” said Terra Beauty co-founder Gomes de Oliveira. “[We wanted to] go back to simplistic ingredients that are good for you and also good for the earth.”

Naming their business Terra, Portuguese for “earth,” not only was an ode to the Gomes’ familial history, but also perfectly encapsulated the very foundation of the brand — utilizing ingredients that go from farm to skin, if you will.

Rather than using dozens of unnecessary, and potentially harmful, filler ingredients, the Gomes sisters committed to curating a line of products with a short and totally-pronounceable ingredients list.

“The whole goal behind Terra was to create a clean product that if you were to read the label you would understand what you're putting on your skin,” explained Gomes de Oliveira, “and that the product would not be full of 30 to 40 filler products that are just in there for whatever reason.”

Yes! Since rolling out the flagship marble facial bar, with activated charcoal and Brazillian yellow clay, the PETA- and Leaping Bunny-certified brand has rolled out a thoughtful, yet impressive, lineup of award-winning hair, nail, and skincare products that perfectly tie together wellness, efficacy, simplicity, and innovation into one beautifully holistic package.

“At the end of the day, we're a diverse, female-owned group with a dream to create better-for-you hair, nail, and skincare products.” Gomes de Oliveira said. “We're super excited about what the future has in store, and we're super passionate about creating approachable, clean beauty products for the masses.”

The OG bar: Marble Activated Charcoal Facial Bar with Yellow Brazilian Clay

All three sisters swear by the Marble Activated Charcoal Facial Bar with Yellow Brazilian Clay. The handmade facial cleanser deep cleans while also maintains the natural pH of your skin thanks to nourishing ingredients like coconut and avocado oils and shea butter.

Plus, the paraben- and sulfate-free bar uses a sweet-orange essential oil that not only smells great, but naturally brightens the appearance of skin.

Super-soft skin: Super Hemp Lite Oil

For moisture-rich and hydrated skin, Terra’s Super Hemp Lite Oil is a must. The odor- and water-free concentrated, raw hemp oil is chock-full of omega-3, -6, and -9, and helps nourish skin for a more radiant glow.

Made from a non-psychoactive cannabis hemp seed oil (there’s absolutely no THC or CBD in it), this skin treatment is, according to Fernanda Gomes de Oliveira, “amazing!”

The do-it-all oil: Floral Infusion Multitasking Oil for Body + Hair

When it comes to the Floral Infusion Multitasking Oil for Body + Hair, one drop will have you hooked. Super absorbent and easy to apply, this waterless, vegan oil really is the multitasking powerhouse it claims to be.

In fact, all three sisters use it religiously on themselves and their children as a non-greasy moisturizer applied from head to toe. Luana Gomes Cunha even applied it to her baby bump for a stretch mark-free appearance.

Mani perfection: Terra Nail Polish

One of the newer items added to the lineup, and a surprise smash hit, Terra Beauty’s vegan Nail Polish is a gamechanger. Named a 2021 Glamour magazine beauty award winner, this nail polish is a 10-free product — meaning it’s free from the top 10 chemicals found in conventional polishes — and comes in a spectacular array of hues.

Swapping out polish colors and treating herself to a little at-home manicure has become a major part of Jasmine Gomes Martins’ self-care routine thanks to this product.

While they might not be Terra products, the Gomes sisters also love a good clean scent and a germ-free environment, constantly lighting Mrs. Meyer’s Soy Candles around the office and slathering their hands in Grove’s Hand Sanitizers.